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Iain Weir

About

Surface 2026

Product leader who takes products from first hypothesis through launch, growth and iteration. Founder of Fantasy Rowing, a prediction game with 7,600+ players and 735,000 predictions, built and run solo. Leads an engineering team delivering client platforms at Enigma Interactive. Combines commercial and financial rigour with technical fluency, customer insight and a bias towards action.

2 years down 2024

Enigma Interactive

Digital Producer · June 2024 – present

  • Lead an engineering team across a portfolio of client platforms, setting product and delivery direction.
  • Made performance a standing objective across workstreams, which measurably improved conversion on a client's platform.
  • Turn new platform capabilities into client proposals, meeting real needs without bespoke builds.

3 years down 2023

Fantasy Rowing Case study

Founder · June 2023 – present

  • Grew a prediction game to 7,600+ players and 735,000 predictions since the 2023 relaunch, rated 5★ from 40+ reviews.
  • Launched a new game mode in June 2026 that drew 352,000 predictions from 1,800 players in its first season.
  • Doubled new-player engagement with an onboarding redesign built around the features the most engaged players used.
  • Run it as a live product lab, testing product ideas and AI-assisted delivery with real users before applying them in client work.

The Boat Race Company

Marketing & Communications Lead · March 2023 – May 2024

  • Grew website users 173% and page views 293% year on year by commissioning features and content that prior years' data suggested would be popular.
  • Grew email subscribers 255% while holding an open rate above 50%.
  • Lifted YouTube views 46% and new subscribers 64% with a longer-form, narrative-led video strategy at no additional cost.

8 years down 2018

Endurance Sports Research

Product Manager · Aug 2021 – Oct 2022 · Marketing & Video Manager · Sep 2018 – Aug 2021

  • More than doubled the volume of data imported to the Ludum performance platform by finding and fixing an inefficiency in data ingest, as part of an onboarding overhaul driven by conversion data and user interviews.
  • Led a pilot bringing live on-water telemetry into coverage of Henley Royal Regatta and Boat Race fixtures. Pulled the feed mid-week over a data-quality issue rather than risk the regatta's credibility, and restored it after two overnight releases in time for the finals.
  • Led pitches and scoping with Olympic rowing and kayak programmes and top US university athletics departments, turning coaching and sports-science needs into specifications for a remote development team.

18 years down 2008

Freelance photographer & film-maker

2008 – 2022

  • Ran a rowing events photography business, with automatic fulfilment and a workflow organised around the latest technology that had images online within minutes.
  • Commissions for clients including Red Bull, BBC Sport, British Rowing, Rugby World Cup, Monster and Henley Royal Regatta.
  • Image featured on the cover of the brochure for Canon's flagship camera.
  • Winner of the G-Tech Driven Creativity award.

21 years down 2005

Dresdner Kleinwort · ABN AMRO · PwC

Product Controller · Auditor · 2005 – 2008

Big Four audit at PwC, then product controller in credit derivatives, producing and defending daily P&Ls.

25 years down 2001

Loughborough Students' Union

VP Finance & Commercial Services · 2001 – 2002

Elected, with accountability for a £5m-turnover budget and commercial operations.

The bed